SaaS & Mobile App Accounting
End-to-end accounting and tax advisory for software, game and app businesses earning through the App Store, Google Play, Paddle and Stripe.
Revenue channels
Five channels, five different setups.
Where your revenue comes from decides who invoices whom, how VAT works and when revenue is recognized. This table is the backbone of the service.
| Channel | Who pays you | Who you invoice | What we handle |
|---|---|---|---|
| App Store | Apple (monthly payout, commission withheld at source) | Apple — not the end user | Report reconciliation, gross/net split, export-service setup, VAT-2 check |
| Google Play | Google (monthly payout) | Google — not the end user | Same discipline: reconciliation, invoicing, VAT setup |
| Paddle · Lemon Squeezy | The platform — it sells to the end user as Merchant of Record | The platform | MoR invoicing model, export-service conditions, payout reconciliation |
| Stripe · direct export | Your foreign customer (Stripe collects) | The foreign customer | Export invoice discipline, FX and proceeds tracking, deduction eligibility |
| Domestic sales | Your customer in Turkey | The customer — e-invoice/e-archive | Standard VAT, e-invoice setup, separation from export revenue |
The commission question (gross vs net) has its own deep-dive on the blog: How App Store & Google Play commission hits your VAT base →
Scope
Store and payment-platform revenue does not behave like classic bookkeeping: Apple withholds its commission at source, Paddle sells on your behalf as Merchant of Record, Stripe brings in foreign currency — each channel needs its own invoicing, VAT and revenue-recognition setup. This package maps your revenue channels, builds the invoicing routine and keeps service-export deductions and incentives on the table.
- Revenue channel map: App Store, Google Play, Paddle/Lemon Squeezy (Merchant of Record), Stripe/direct exports and domestic sales — who invoices whom, settled per channel
- Monthly reconciliation from store reports: gross/net commission split, refunds and FX differences included
- VAT setup: service-export exemption, reverse-charge VAT (VAT-2) checks, e-invoice for domestic sales
- Eligibility check and calendar for the service-export income deduction and software/game incentives (Technopark, R&D, young-entrepreneur exemption)
- IP ownership and NACE code alignment with your revenue type and incentive applications
- Full monthly bookkeeping, tax filings and payroll — including developer employment and ESOP advisory
Process
- 01
Intro call — 30 minutes
We walk through your revenue channels, tool stack (stores, payment provider, bank) and current setup. You leave with a channel map and a transition plan.
- 02
Handover + setup
Book handover, portal access, read access to store reports. Invoicing templates settled channel by channel (about 2 weeks).
- 03
Monthly rhythm
Store and payment reports pulled at month-end → reconciliation → invoices → VAT and withholding filings. Monthly P&L with channel breakdown.
- 04
Quarterly review
Product/channel profitability, incentive calendar and structural decisions (sole proprietor→Ltd, Technopark application, ESOP) reviewed together each quarter.
Frequently asked
I sell through Paddle or Lemon Squeezy — who do I invoice?
Under the Merchant of Record model the platform sells to the end user; your counterparty is Paddle/Lemon Squeezy and you do not invoice end users one by one. We set up invoicing and VAT around that model, starting from your channel map in the intro call.
Apple and Google withhold 30% commission — is my revenue gross or net?
Critical question — it drives your VAT base and revenue-recognition timing. The answer depends on the contract model; we build it into the monthly store reconciliation.
Can I use the service-export income deduction?
Software/SaaS services delivered to customers abroad can qualify; we check the conditions (invoice issued to the foreign customer, service consumed abroad, proceeds brought to Turkey) against your channel structure. Eligibility varies — a checklist, not a guarantee.
Should I stay a sole proprietor or incorporate?
Depends on income level, incentive target (the Technopark exemption requires a legal entity in the zone) and investment plans. The quarterly review puts the tax cost of that decision in numbers.
Let's schedule a conversation.
A short, complimentary intro call — let's design the right solution for your situation.
Request a callor WhatsApp or fill the short intake form
Written reply within one business day